Design with clarity. Drive growth. Operate at scale.
I’m Hazel Maria, I’m a founder, a strategic designer, and product practitioner with 13+ years across Fortune 500s and startups.
I specialize in:
Translate complex systems and HCI design principles into intuitive products that drive measurable business outcomes
Test and validate business ideas before significant investment
Define value propositions, branding, and go-to-market strategies for early-stage growth
Build operational foundations for scale (0→1 and beyond)
Strategic Design & Operations Consulting
“I believe design strategy and business can coexist: my work in product, data visualization, and creative projects keeps me curious and reminds me that the best ideas often come from unexpected places.”
Additional Services
Product & Design Ops: Build systems, design products, workflows, and processes that scale
Team Leadership & Culture: Hiring, mentoring, and setting operating rhythms
Strategic Planning & GTM: OKRs, cross-functional execution, GTM rollouts
Financial/Operational Alignment: Budgets, resourcing, ROI modeling, P&L-aware decision-making
Growth Strategy: Adoption pipelines, retention, customer experience
Strategic Workshops & Designing Businesses: Help leadership teams clarify challenges, align on user needs, and turn uncertainty into actionable strategy.
Reach out
Interested in working together or want to learn more?
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